When we think of advertisers and the mass media productions that go along with them, we often think of extremely outgoing individuals. After all, many of the executives and company faces are outgoing and extroverted people. That is why the new CEO of Crispin, Porter, and Bogusky (CP+B), Lori Senecal, is a bit of an anomaly in the industry. However, once you look at her upbringing and track record, her appointment as an executive no longer seems surprising.
Lori Senecal was born in Canada to a shopkeeper and schoolteacher. Being the youngest of four, she often had to fight to get what she wanted, and she had to innovate and be creative in order to make an impression on her parents. She used this experience to excel at McGill University, where she earned her Bachelor of Commerce, Marketing, and Finance. Once she got into the business world, however, she suddenly realized that she was an extremely introvert. Reference: aboutme account.
In an interview that she did with the Campaign US, Lori said that she would often try to stay away from others, and she was terrified when she had to start giving presentations to thousands of shareholders and company personnel about marketing strategies. She often would let her work speak for itself, and by doing this and working little by little on her introversion issues, she was able to rise quickly to the top of the corporate ladder.
After working at a small advertising agency, Senecal got a job at McCann Worldgroup, a global advertiser. She became the co-founder of TAG Ideation and was appointed as the Global Chief Innovation Officer in 2006 in a report by Campaignlive. Just one year later she was named as the new President of McCann. She used the momentum that she had gained there to propel herself into the President and CEO spot of Kirshenbaum, Bond, Senecal, and Partners in 2009.
While at KBS, she became well-known in the marketing world as one of the most creative and innovative executives around. She won multiple awards from the Advertising Women of New York, the Isaac Awards, and Advertising Age for her innovative, inventive, and new takes on marketing and how the advertising agencies should function. She was appointed to the MDC Group, a global conglomerate and holding company for advertising agencies, in 2014.
With a record like this, it is no wonder that Senecal was soon named the new CEO of CP+B. Lori Senecal defied the odds and turned her introversion into a personal drive to do better and become more successful than any other advertising executive, and that drive has brought her where she is today.
You can visit her tumblr account: https://lorisenecalofficial.tumblr.com/