Doe Deere and Her Lime Crime are More Than Makeup

The “Queen of Unicorns“, Doe Deere, and her new fashion brand, Lime Crime, exude a passion for makeup and the colorful things in life. Coming from a background as a musician gave Doe Deere a leg up as far as having a head for career and marketing. Her entrepreneurial roots can be traced back even further though. At the young age of 13 years, she would sell temporary tattoos, a novelty at the time in Russia, to her classmates. She increased their popularity and therefore the demand by wearing them herself. Deere moved from Russia to New York at 17, and has since moved to Los Angeles. Although she transitioned from music to fashion, she is grateful for her time as a musician. It was in that time that she met her husband and they found they work very well together. When asked what advice she would give to young, ambitious women today, she said, “… honestly the best advice that I can give is to follow your heart because I believe that every person has something special about them – some kind of unique skill or quality that only they have in the world. And when you tune into that, that’s when you really start to blossom and reach your truest potential.” She had always liked bright and unusual colors for her makeup but simply couldn’t find them in an industry that favored “that super natural look”. So, she started making her own and was surprised to find that many girls were searching for the same things. She found a way to follow her heart and provide girls with makeup that helps them do the same. Not only that, but she was able to make a profit in the process, allowing her to make a living doing something she is passionate about. But makeup is more than just a business to Doe Deere. For her, makeup provides women with the freedom to be themselves. It allows them to do so without any fear of judgement. Her philosophy elevates makeup and fashion beyond mere decoration, and into to the realm of self expression. As she puts it, “We express ourselves by what we put on our bodies, how we do our hair, and what we put on our face.”

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