The “Queen of Unicorns”, Doe Deere, and her new fashion brand, Lime Crime, exude a passion for makeup and the colorful things in life. Coming from a background as a musician gave Doe Deere a leg up as far as having a head for career and marketing. Her entrepreneurial roots can be traced back even further though. At the young age of 13 years, she would sell temporary tattoos, a novelty at the time in Russia, to her classmates. She increased their popularity and therefore the demand by wearing them herself. Deere moved from Russia to New York at 17, and has since moved to Los Angeles. Although she transitioned from music to fashion, she is grateful for her time as a musician. It was in that time that she met her husband and they found they work very well together. When asked what advice she would give to young, ambitious women today, she said, “… honestly the best advice that I can give is to follow your heart because I believe that every person has something special about them – some kind of unique skill or quality that only they have in the world. And when you tune into that, that’s when you really start to blossom and reach your truest potential.” She had always liked bright and unusual colors for her makeup but simply couldn’t find them in an industry that favored “that super natural look”. So, she started making her own and was surprised to find that many girls were searching for the same things. She found a way to follow her heart and provide girls with makeup that helps them do the same. Not only that, but she was able to make a profit in the process, allowing her to make a living doing something she is passionate about. But makeup is more than just a business to Doe Deere. For her, makeup provides women with the freedom to be themselves. It allows them to do so without any fear of judgement. Her philosophy elevates makeup and fashion beyond mere decoration, and into to the realm of self expression. As she puts it, “We express ourselves by what we put on our bodies, how we do our hair, and what we put on our face.”
The online company of Fabletics is gaining popularity rapidly. From its modest start of a few very catchy and desirable outfits, it has grown to include many colorful and fun styles. All of their line easily goes from exercise to office to home and more with no difficulty. Their monthly addition of styles is always looked forward to by its many members. The company is courteous and quick to respond to any questions and problems with their merchandise. Fabletics helps you sign up for the correct sizes right off, and their site allows for easy adjusting of those sizes before the next outfit is shipped to a member.
Having beautiful, comfortable outfits to look forward to arriving in the mailbox once a month is great incentive to get exercise and use these lovely clothes. Yet even if there is no time for getting out, these same clothes carry the Fabletics member through their day from home projects to office routine beautifully and comfortably. Comfort being a huge draw to so many people in so many walks of life helps Fabletics popularity continue to rise. The sunny glow of Kate Hudson advertising Fabletic designs and her involvement in being comfortable and fit is very relatable to the public who admire and wear this booming brand.
Signing up to become a Fabletics member is easy and includes such benefits as a free outfit after buying a certain number and collecting points from writing reviews for purchasing other pieces from their collection. As a member, you can add items to your cart for preference on the next month’s auto shipment or go online and change it anytime. The Fabletics site is very personalized and user friendly with a chat line and numbers to call when you want to speak to a live representative. Unlike companies such as Amazon where it is hard to reach a live person or resolve any issues that may arise with an order, Fabletics customer service center is excellent.
The personalized customer service is one large draw to the Fabletics company and the comfortable styles yet another. The fresh and exciting colors and original designs that come out every month are also a huge attraction for members and nonmembers alike. With real world sizing to fit a variety of forms and heights this company is quickly becoming a widely-recognized brand with more members signing up to try it out. And staying for the personalized service and beautiful clothing they receive for their loyalty.